30 Best Skincare Products for Men in 2025 (Tried and Tested)

A personal note before we begin

It’s 2025, and let’s be honest—navigating the world of men’s skincare can feel overwhelming. From anti-aging serums and exfoliating cleansers to SPF moisturisers and trend-driven ingredients like peptides or niacinamide, the options are endless. That’s exactly why I’ve created this curated list of the 30 best skincare products for men in 2025—to cut through the noise and help you find what actually works.

I’ve been blogging about skincare and grooming for over 12 years, and I’ve tested everything from budget-friendly face washes to high-end anti-wrinkle creams. As a 51-year-old man, I know firsthand how skincare needs evolve over time—and this list includes products I genuinely recommend for men of all ages and skin types. Each product is described in just two sentences: what it is, why it’s great, and who it’s for. Whether you're building a simple daily skincare routine or upgrading to something more advanced, there’s something here that’ll fit your lifestyle—and your face.

Because great skin isn’t just about looking younger. It’s about feeling confident, healthy, and ready to take on the day.

DISCLAIMER: I’ve personally tested all the skincare products featured in this post over time, and my skin responded well to every one of them. For context, I have normal to slightly dry skin and rarely experience irritation, breakouts, or acne. I used to shave daily but now have a short beard, so I also consider how products work with facial hair.This post contains affiliate links, and as an Amazon Associate, I earn from qualifying purchases. That said, I will never recommend a product that didn’t work for me or caused any kind of reaction. These are my honest, real-life recommendations.

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1. Kiehl's Age Defender Face Cream Moisturizer

Provides lasting hydration and targets signs of aging like fine lines and dullness. Ideal for men looking for a simple, effective way to keep their skin healthy and smooth. Buy on Amazon (here)

2. The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)

A lightweight serum that deeply hydrates and supports your skin barrier. Works perfectly under your moisturiser to fight dryness and maintain smooth skin. Buy on Amazon (here)

3. Brickell Men's Retinol Face Moisturizer Cream For Men

Combines natural ingredients with retinol to help reduce wrinkles and improve skin texture. A solid anti-aging choice if you’re starting to notice fine lines. Buy on Amazon (here)

4. ELEMIS Pro-Collagen Marine Cream for Men

An ultra-smooth anti-aging cream that firms and hydrates without feeling greasy. Perfect for mature skin looking to regain bounce and radiance. Buy on Amazon (click here)

5. Shiseido Men Total Revitalizer Cream

A premium cream that targets dullness, fatigue, and sagging. Great for men over 40 who want visible improvements in firmness and tone. Buy on Amazon (click here)

6. Baxter of California Daily Face Wash for Men

A gentle foaming cleanser that washes away impurities without drying out your face. Excellent for daily use and suitable for all skin types. Buy on Amazon (click here)

7. HORACE Gentle Face Scrub for Men

Exfoliates dead skin cells with natural ingredients and leaves skin feeling soft and clean. Use it twice a week for a healthy, even complexion. Buy on Horace.com (click here)

8. BULLDOG Mens Face Moisturizer Age Defense

Affordable, natural, and reliable—this moisturiser helps smooth skin and reduce early signs of aging. Great if you're starting a routine on a budget. Buy on Amazon (click here)

9. DOVE MEN + CARE Body and Face Scrub Eucalyptus

A refreshing scrub that works well on both body and face, ideal for guys who want something quick and effective. Leaves skin clean and invigorated. Available on Amazon (click here)

10. Harry's Face Lotion with SPF Face Moisturizer

A lightweight daily moisturiser with built-in SPF to protect your skin from UV damage. Non-greasy and perfect for men who want an easy all-in-one. Available on Amazon (click here)

11. Blu Atlas Volcanic Ash Face Cleanser

Packed with natural ingredients, this cleanser detoxifies and unclogs pores without harsh chemicals. A stylish and effective option for urban skin stress. Available at Blu Atlas.com (here)

12. Supply Multi-Purpose Moisturizer

Hydrates, soothes, and even works after shaving—this is your all-rounder. Great if you want to simplify your routine with one reliable product. Available at Supply.co (here)

13. Jackfir The Classic Facial Moisturizer

Rich and hydrating without being oily, this cream is ideal for colder months or dry skin types. Made with clean ingredients and a subtle masculine scent. Available at Jackfir.com (here)

14. Brickell Anti-Aging Face Wash

A gentle cleanser that also targets fine lines with natural extracts and vitamins. A nice option if you're over 35 and want a more thoughtful cleanser. Buy on Amazon (click here)

15. Shiseido Men Total Revitalizer Eye Cream

Targets puffiness, dark circles, and crow’s feet with a light but potent formula. Ideal if you’re tired of looking tired. Available on Amazon (click here)

16. Brickell Restoring Eye Cream

Packed with peptides and caffeine to reduce puffiness and fine lines. Light texture, quick absorption—perfect for daily use. Buy on Amazon (click here)

17. Particle 6-in-1 Face Cream for Men

A multi-tasking powerhouse that combines anti-aging, hydration, toning, and even post-shave relief. Best for guys who want everything in one jar. Available on Amazon (here)

18. Supply Feel Good Face Wash

Water-free and aloe-based, this face wash cleans gently without stripping your skin. It’s soothing, refreshing, and ideal for sensitive skin types. Visit Supply.com (here)

19. Brickell Men's Anti-Aging Hyaluronic Acid Serum for Face

Delivers deep hydration while improving skin firmness and elasticity. A must-have if you’re looking to layer actives into your routine. Buy on Amazon (click here)

20. Jack Black Face Buff Energizing Scrub

Combines exfoliation with a subtle minty kick to wake up your face. Use it before shaving to prevent ingrown hairs and get a smoother finish. Buy on Amazon (click here)

21. Proraso Refreshing Shaving Cream for Men

A barbershop classic with eucalyptus and menthol that cools and softens the skin. Great for traditional wet shavers. Available at Amazon (here)

22. The Art of Shaving Sandalwood Shaving Cream for Men

Lathers beautifully and provides a smooth, irritation-free shave. The sandalwood scent adds a luxurious touch to your grooming ritual. Check The Art of Shaving on Amazon (here)

23. Proraso After Shave Balm for Men, Sensitive Skin

Calms your skin after shaving and reduces redness, especially for sensitive or reactive skin. A clean, alcohol-free finish. Buy on Amazon (here)

24. The Art of Shaving After-Shave Balm Sandalwood

Hydrates and soothes post-shave skin with a warm, masculine scent. Works best when paired with their shaving cream. On Amazon.com

25. Supply Healing Post Shave

Designed to repair and calm skin right after shaving. Great for reducing bumps and irritation around the neck and jawline. Available at Supply.co

26. The Ordinary Glycolic Acid 7% Exfoliating Toner

Gently exfoliates dead skin cells and improves tone and texture. Use it a few times a week to brighten dull skin and reduce clogged pores. On Amazon.com (here)

27. CeraVe Daily Moisturizing Lotion for Dry Skin

Lightweight, fragrance-free, and rich in ceramides—this lotion is perfect for dry or sensitive skin. A simple drugstore staple that always performs. Buy on Amazon (here)

28. Dr. Squatch Natural Bar Soap for Men

A natural soap that smells great and gets the job done without drying your skin. Perfect for guys who want something traditional but upgraded. Available on Amazon (here)

29. Brickell Men's Revitalizing Anti-Aging Cream For Men Night Cream

Rich and deeply hydrating, this night cream works while you sleep to smooth wrinkles and restore elasticity. A favorite among men over 40. Buy on Amazon (click here)

30. L'Oreal Paris Men Expert Hydra Energetic Daily Anti-Fatigue Moisturizing Lotion

Packed with vitamin C and caffeine to energize tired-looking skin. Great for early mornings and long days. Available on Amazon.com (here)

Final Thoughts

I hope this list helps you feel more confident in choosing the right skincare products in 2025. Whether you're new to skincare or refining your existing routine, investing in your skin is always worth it—because it’s the one thing you wear every single day.

Let me know in the comments or send me a message if you have any questions about these products or want help choosing based on your skin type. And as always, if you try any of these and love them, I’d love to hear about it!

Jerome

Written by Jerome , full-time lifestyle blogger and founder of Dapper & Groomed. Based in the UK, I’ve been reviewing men’s skincare, grooming, and tech for over 12 years. I’m 51, a proud dad of four, and passionate about helping men feel confident at any age.