5 years ago I launched my blog: Dadmadeinbritain and I became a daddy blogger. From the beginning I decided to write about fashion, skincare products, technology and some advice about being a dad. Very soon my reviews ranked high on Google and Dadmadeinbritain became popular with readers searching for information about specific products.

I’ve written hundreds of reviews but somehow I have never found the way to focus this blog as a daddy blog. I’ve always found it difficult to write posts about parenting so I have decided to end it and to start the chapter 2 of my blog.

On the 23rd of February I will be 45 so I want to take this blog to the next level and to make 2019 the year of my blog. I have done a lot of research about my readers and here are some interesting statistics:

65% of my readers are over 35 years old.
72% of my readers are men
70% are from the UK (15% from USA).
According to Google the majority of my readers share the same passion for fashion, looking good and technology.

So from today, Dadmadeinbritain is no more (however all the previous posts are still available to read though!). It’s time to start something new and exciting and focus on an important niche in male blogging. From today I will focus my blog into the fashion/lifestyle blog for men over 35 with a brand new design and a new name. Welcome to Dapperandgroomed.com. I think it’s a perfect name for a new direction of this blog and I can’t wait to show you all my new posts and collaborations coming soon. So if you are a man, or a dad over 35, who is interested in fashion or skincare products, don’t forget to add this blog to your favourites!

Thanks for all your support and I hope you are as excited as I am for this new adventure.

Jerome

Hello Dapper and Groomed.com, hello new life